贺美琼

Spearheaded the establishment of a live streaming team from inception, developing competitor data analysis frameworks, optimizing conversion processes, and managing video production and platform account setup.

Managed Douyin Qianchuan and Kuaishou information flow media accounts, generating over 30,000 acquired customers and cumulatively spending over 3.7 million RMB through live streaming low-priced courses.

Achieved peak monthly ad spend of 800,000 RMB and a single-session high of 120,000 RMB, driving a consistent ROI of 1.3-2 for regular-priced courses through creative video testing and scale amplification.

Optimized advertising performance by meticulously organizing and analyzing live stream data, identifying anomalies, and adjusting target audiences and campaign strategies to enhance ROI.

Managed the Zhihu institutional account, growing followers from 0 to 2,000 within three months by identifying high-potential questions and publishing 86 answers, accumulating over 16,000 likes, 12,000 favorites, and 50,000+ collections.

Executed WeChat Official Account advertising campaigns, securing 300+ university student-focused resources and managing over 1 million RMB in ad spend.

Achieved peak daily customer acquisition of 400+ and an ROI between 2.5-4 by negotiating pricing, crafting compelling ad copy, and iteratively optimizing campaigns based on performance data.

Pioneered the development of 3 stable B2B cooperation channels from scratch, implementing CPA and CPS models that consistently delivered over 10,000 qualified leads per month.

Managed the smart store pilot project, overseeing the selection and setup of 8 key client stores across major cities including Beijing, Shanghai, Guangzhou, and Shenzhen.

Directed smart hardware procurement, guided in-store installation, and provided on-site training to clients, ensuring seamless operational readiness.

Facilitated cross-departmental collaboration with Alibaba, E-commerce, Brand, and Information departments to achieve comprehensive online-to-offline (O2O) omni-channel marketing integration.